A “sales gimmick” is a term that refers to a method a business employs to immediately generate demand for its product or service. I just bought Fan Fest tickets 6 months in advance because they were giving me a $30 merchandise credit. Buying tickets or clothing on a gimmick is fine, it’s your money. Yet if it concerns your 401(k) plan and third-party administration (TPA) services, your fiduciary responsibility precludes you, from falling for it.
Please see full publication below for more information.
