[Download: Kindle version | iPad/iPhone version]

"Don't try to break the news; write about why breaking news matters to your clients..." - from Chapter 3: "How Does Your Perspective Fit Into the News Cycle?"

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really anyone in professional services who is interested in highlighting their expertise online for visibility and business development.

Culled from years of insights on content marketing, this free collection includes chapters on:

• Turning Attention Into Opportunity
• Two Content Goals: Discovery and Habit
• The Secret of a Good Title
• Make It About Your Clients
• Don't Confuse the Means to Publish With Having an Audience
• ...and much more.

Download your free copy of Content Strategy (Not Just) for Lawyers & Law Firms now:

[Kindle version | iPad/iPhone version]

*recommended: download using the device upon which you plan to read the book (iPad, Kindle, etc.)