Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit down with Erika Galarneau, Marketing and Business Development Manager at Cades Schutte - Hawaii's largest law firm. Together they delve into a specific campaign that uncovers the importance of incorporating local culture into your marketing See more +
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit down with Erika Galarneau, Marketing and Business Development Manager at Cades Schutte - Hawaii's largest law firm. Together they delve into a specific campaign that uncovers the importance of incorporating local culture into your marketing efforts.
Erika and Charles Cover:
- The role local culture plays in a firm's marketing efforts and why it should be something marketers have on their radar
- Erika’s career journey and how she arrived at her current role
- Examples of incorporating local culture into campaigns and initiatives
- The impact of bringing local culture to that campaign
- Guidelines or points that others should follow to ensure that they are bringing their own local culture into their marketing efforts
- Advice for others who may not have as clear a culture as Hawaii
- Tips for those looking at their current campaigns and thinking about bringing their local culture to them
A transcript of this episode is available: https://blog.passle.net/post/102jqav/cmo-series-ep160-erika-galarneau-of-cades-schutte-on-bringing-local-culture-int See less -
