The landscape of networking has shifted dramatically due to recent global events, but business lawyers have unique opportunities to leverage these changes to their advantage. Here are five updated strategies to help you navigate networking in the current environment:
- Embrace Hybrid Networking
Networking is no longer confined to in-person events; it’s a blend of virtual and face-to-face interactions. For business lawyers, this means capitalizing on online platforms like LinkedIn to connect with potential clients and referral sources, and strategically attending select in-person events to solidify these connections. Consider industry-specific virtual conferences or webinars where you can showcase your expertise and engage with others in the field.
- Develop a Strategic Networking Plan
As a business lawyer, your networking should align closely with your business development goals. Start by identifying your target audience—whether it’s corporate clients, industry partners, or referral sources—and set clear, measurable goals for your networking efforts. A well-defined plan that includes both virtual and in-person activities will keep you on track and maximize your time and resources.
- Leverage Social Media Thought Leadership
Social media remains a powerful tool for building your professional reputation and expanding your network. For business lawyers, this means going beyond merely having a LinkedIn profile. Regularly share insights, comment on industry developments, and publish thought leadership pieces that demonstrate your expertise in business law. This positions you as a go-to resource and keeps your name top-of-mind for potential clients and collaborators.
- Networking Beyond the Usual Circles
Don’t limit your networking to traditional legal industry events. Explore opportunities in related fields such as business associations, industry trade shows, or even local business meetups. This broader approach can open doors to new referral sources and clients who may not have been on your radar. Remember, networking happens everywhere—even at non-professional events like community activities or through shared hobbies.
- Refine Your Elevator Pitch
Your elevator pitch should clearly communicate who you help and how you help them. For business lawyers, this might mean saying, “I help companies navigate complex mergers and acquisitions to ensure a smooth transition,” rather than just stating your title. A specific, memorable pitch will make you stand out in networking settings, whether you’re at a conference or meeting someone informally.
These strategies reflect the need for adaptability in the post-pandemic world, where flexibility and intentionality in networking can set you apart as a business lawyer. By having a clear plan, utilizing the right platforms, and making genuine connections, you can navigate today’s networking landscape effectively.
