Five rules for building trust with the audience so you can build a following

Copo Strategies + Law Firm Editorial Service
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.

Those five rules are:

1. Your content will be relevant, valuable, and compelling

2. Your content will be educational, not promotional

3. You will show up when you say you're going to show See more +

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.

Those five rules are:

1. Your content will be relevant, valuable, and compelling

2. Your content will be educational, not promotional

3. You will show up when you say you're going to show up

4. You will show up consistently

5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and compelling information themselves.

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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock

+ Learn more about Copo Strategies: https://www.copostrategies.com

+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos See less -

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