If you’ve read an article or two of mine, then you know I’m a big fan of movies. I’ve a big fan of movies as long as I remember and the movies that are my favorites are the ones that make a personal connection to me. The Shawshank Redemption isn’t just about prison; it’s about not letting the chains in life bind your mind. The Deer Hunter isn’t about the Vietnam War; it’s about keeping a promise to a friend. I’m a big Clint Eastwood because I know what it’s like to be a loner. The Godfather movies and Schindler’s List resonate because it’s about how people can change become evil or angelic. Whether it’s movies or selling your services or recruiting members for your civic/religious group, it’s all about making connections with the audience. So this article is about how retirement plan providers can make connections with current and potential clients.
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