The World Economic Forum (WEF) just laid out the four big trends changing the future of work. They identified:

• The rise of soft skills
• Flexible working
• Ending harassment
• Pay transparency

I am struck by the connective thread that runs through this list. Collectively, these trends speak to our desire to make work more fair, open, and positive. Implicit in this list is that we all want to work somewhere where we can contribute, be appreciated for our work, and be treated fairly.

...these trends speak to our desire to make work more fair, open, and positive

Consider what this means about our evolving attitudes around work.

Over decades, we’ve moved from an emphasis on the workplace – the office, the headquarters – to a flexible environment where digital nomads work from the road, from home, or anywhere. And we have shifted our expectations from a more-or-less rigid sense of a traditional workday to embrace part-time, contract-based, and other types of work.

We used to have hard rules about what is, and what isn’t, work, and our respective rights and responsibilities in those different domains. Today, we must always be aware of and continuously building a personal “brand,” in this new world where our persistent digital presence subverts any distinction between professional and personal.

At the same time as we are becoming more fluid about how we work, we are changing how we consider and value talent. We are seeing new value being placed on “soft skills.” Are these more important today given the managerial challenges posed by a more open, fluid, transparent worklife? Probably. Is it a consequence of, or a reaction to, the rise of robots and the accelerating automation of previously labeled “knowledge work”? Yes and yes.

There’s nothing here about automation, AI/ML, or digital transformation...

This doesn’t mean specialized skills don’t matter; of course they do. But while employers used to be open to hiring skilled people almost without regard to their ability to fit with a team, smart leaders now look for people who can fit with and advance their culture. While it used to be that you hired for the strongest-possible hard skills and made sure the person had enough soft skills to survive, I sense that equation reversing.

The WEF list is also intriguing in what it suggests about the new rules of work.

The new priority on flexibility and relaxation of rigid standards does not mean that “rules” have no place in the modern workplace. In fact, employees are increasingly seeking stronger support and enforcement of rules they consider most important, the ones that dictate interpersonal behavior. They are demanding an end to inequalities of all kinds and transparency across issues once perceived to be personal and nobody’s business.

...employees are increasingly seeking stronger support and enforcement of rules they consider most important

I am also struck by what is not on the list.

There’s nothing here about automation, AI/ML, or digital transformation. In fact, there is nothing here about technology at all. We are in the Fourth Industrial Revolution, where several mega-trends are moving at exponential speed and will more violently disrupt markets, industries, and workforces than the previous three. I would not view these forces are incidental to or merely enabling of the WEF’s four trends.

I view them as fundamental and if not appreciated and examined closely, will yield unintended negative societal consequences, The last two years show it is already happening.

Overall, though, I agree that these trends are driving a changing work world. They show the rising autonomy of the employee. People are demanding change and, if ignored or denied, will leave – noisily –  to find a better situation. They care about compensation but care even more about connectedness – about being part of something aligned with their beliefs and personality. That is an exciting vision for the future of work, one we should all care about.

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[As senior vice president, general counsel, chief compliance counsel, and secretary for NetApp, Matthew Fawcett is responsible for all legal affairs worldwide, including corporate governance and securities law compliance, intellectual property matters, contracts, and mergers and acquisitions. He has overseen the development of NetApp Legal into a global high-performance organization with a unique commitment to innovation and transformation.]