The Federal Trade Commission (the FTC or the Commission) voted on August 14 to approve its Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule). The Final Rule, which will be effective on October 21, 2024, will ban marketers from using fake reviews, consumer testimonials and celebrity testimonials, and will prohibit companies from paying for either positive or negative reviews. It will authorize the FTC to seek consumer restitution and, for knowing violators, civil penalties of up to $51,744 per violation.
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