On September 26, 2019, the Federal Trade Commission’s (“FTC’s” or “the Commission’s”) Bureau of Consumer Protection (“BCP”) held a public workshop on “Made in USA” and similar U.S.-origin claims for consumer goods sold in the United States. This is the first time the Commission has sought public input on its approach to such claims since issuing its 1997 Enforcement Policy Statement. The FTC is considering revising the Policy Statement or issuing formal rulemaking, and is seeking comments on consumer perception of “Made in USA” claims, the workability of the current standard, the value of a bright-line rule for the amount of permissible foreign content (e.g., a specific percentage), and its approach to enforcement, which currently emphasizes counseling compliance over prosecuting violations.