This is the first of our series, “Getting to Know You,” profiling the professionals of Blattel Communications and exploring what makes them tick. Today, we check in with Account Supervisor and native Clevelander Penny Desatnik.

1. You are a “long-suffering” Cleveland sports fan. (Is there really any other kind?) Yet, you are living in San Francisco, where championships – Giants and Warriors – abound. How do you keep the faith?

It’s easy to be a fan of a team that wins, but when you grow up supporting a team that never does, it builds character. It has given me an appreciation for sports and for long-suffering fans. Jumping on the bandwagon could be tempting to some, but I’d rather keep the faith in the team I grew up with, which forever holds a place in my heart. It’s my hometown, my family, my past, and I’m proud of all of it.

2. What is your favorite part of working with professional services professionals?

I like working with professional services professionals because it gives me the opportunity to be a creative storyteller. When you’re selling a service, as opposed to a product, it is even harder to develop differentiators and distinctions. This job allows me to look beyond stats and tell a fuller story.

3. If you had one tip for someone starting out in public relations, what would it be?

Follow the news.

4. What is your favorite social media tool?

Professionally, nothing tops Twitter, where I can find up-to-the-minute information. Personally, it’s Instagram because you get to experience some creative voyeurism, without monotonous text-only posts or check-ins letting me know when people I’ve met once in my life are at the gym/park/grocery.

5. What is the best piece of professional advice you have received?

Don’t take it personally.