Google has updated its financial products and services policy to restrict the advertisement of debt settlement, debt management services, and credit repair services.
Ads for credit repair services will no longer be allowed while ads for debt settlement or debt management services will be allowed only if the advertiser is certified by Google. Certification will be available only in certain countries. To be certified by Google, debt settlement and debt management services advertisers must be registered, licensed, or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting.
The new policy applies globally to all accounts that advertise these services directly, to lead generators, and to those who connect consumers with third-party services.
