In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also embrace when it comes to their thought leadership.
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also embrace when it comes to their thought leadership.
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -