Many years ago, I was an ERISA attorney working for a “producing” third party administrator (TPA) that was very successful because of its in-house registered investment advisory firm advising a good portion of the 401(k) plans we provided administration and record keeping for. When the Pension Protection Act of 2006 was enacted, I sent an email to our brain trust regarding the law’s implications and how we could use that new law to increase our assets under management. To this day, I haven’t received a response back yet. Retirement plan providers are in the business of providing retirement plan services to their clients and they are in the business of making money. They help their retirement plan business by having the 401(k) plans they provide services to, increase their asset size. This article is why and how retirement plan providers can help their clients increase their 401(k) asset size, which is good for the plan provider and the plan sponsor.