As a retirement plan provider, you need to stand out in the crowd be- cause of the competitive nature of the business. Marketing is very near and dear to my heart because I built my practice with the eye on standing out in the crowd of ERISA attorneys and offering a national retirement law practice at a flat fee for plan sponsors and plan providers. Despite what you may think, I have never taken any marketing class in college or law school. I’m very lucky in the sense that I knew what would generate attention among retirement plan
sponsors and plan providers. This article is all about how you can stand out in the crowd and be a big thing in the retirement plan business (or play one on TV, which is a joke based on an old Vicks Cough Syrup commercial).
Please see full publication below for more information.
