Disinformation and “deepfakes” pose growing threats to the private sector. Already, disinformation has been weaponized to harm brands, move markets, and undermine trust in companies and industries. One recent study estimated that firms lose $78 billion each year due to disinformation, including $9 billion that companies and individuals spend every year trying to repair reputations damaged by disinformation and $17 billion lost due to financial disinformation. According to another recent survey, by the Brunswick Group, 88 percent of investors consider disinformation attacks on corporations a serious issue.
These problems will get much worse as “deepfakes”—photos, videos, audio and text manipulated by artificial intelligence (AI), often showing someone saying or doing things they never did—become more believable and easier to produce.
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