Some interesting links we found across the web this week:
Customer Personas and Customer Profiles for Startups
Having an original idea is only one aspect of starting a successful business. It’s just as important to know your target customer. Read this article by
AlleyWatch to learn about how to create a successful consumer profile and understand the importance of reaching your target audience.
How to Measure the Success of Your Last Product Launch
If you’re having trouble measuring the success of your last product launch, you’re not alone. As this
Inc.com article outlines, setting objectives at the outset, tracking progress, and reporting on findings will better position your company to understand whether goals have been achieved.
You Can Build a Healthier Startup Without VC Money
Is the only way to achieve success at a startup company through VC funding? Check out this
Venturebeat article to learn more about how bootstrapping can lead to a healthier, more sustainable business in the long run.