Often, the most valuable assets of a business are its intellectual property rights. These assets include your company name, your brand names, the design and content of your website, and the secrets behind your revolutionary products and services. Yet while substantial time, research, and effort are invested in developing and marketing these products and services, many businesses fail to fully protect their intellectual property. This advisory is a brief overview of three of the most common and available types of intellectual property protection —patents, copyrights, and trademarks — and it should assist you in recognizing the differing natures of each type of protection and developing effective intellectual property strategies.