IP|Trend: The Importance of Consumer Surveys in Patent Litigation

Courts have increasingly shown scrutiny towards claims of patent damages in patent litigation. To address these issues patent plaintiffs have often relied on consumer surveys to demonstrate harm caused by patent infringement. Attorneys Seth Northrop and Christopher Larus discuss consumer surveys and how they can best be used in patent litigation, including how these surveys are presented at trial and the challenges that plaintiffs that use surveys will face.