Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a huge attraction for alumni.
Ali Bone is excited to welcome Jenna Grange, Chief Marketing Officer at Davis Graham & Stubbs LLP (DGS) to the CMO Series to talk about what it takes to build a successful Alumni Program.
Ali and Jenna explore: See more +
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a huge attraction for alumni.
Ali Bone is excited to welcome Jenna Grange, Chief Marketing Officer at Davis Graham & Stubbs LLP (DGS) to the CMO Series to talk about what it takes to build a successful Alumni Program.
Ali and Jenna explore:
- Jenna’s journey to CMO at DGS and how the Alumni Program came to be a success for the firm
- What the alumni program looked like in the early days compared to what it is now
- How to make an alumni program a community that people actively engage in and want to be a part of
- How to measure and report on the program
- Particular success stories from the program that has made it worthwhile
- How the "Good Deeds" program at DGS came about
- Advice for other legal marketers looking to build a successful alumni community
A full transcription of this episode can be found at passle.net
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