On April 4, Kentucky enacted
HB 15 (the “Act”) which will apply to persons who conduct business that produce products or services that are targeted towards Kentucky residents. The Act will also apply to companies handling personal data of at least (i) 100,000 consumers, or (ii) 25,000 consumers and derive over 50 percent gross revenue from the sale of personal data. The Act does not apply to various entities, including: (i) city or state agencies, or political subdivisions of the state; (ii) financial institutions and their affiliates, as well as data subject to the Gramm-Leach-Bliley Act; (iii) covered entities or businesses governed by HIPAA regulations; and (iv) nonprofit organizations. Enforcement of the Act will be through Kentucky’s Attorney General.
The Act will impose several requirements on controllers, including: (i) limiting collection of personal data to what is relevant and necessary for the disclosed purposes; (ii) implementing reasonable administrative, technical, and physical data security measures to safeguard the confidentiality, integrity, and accessibility of personal data; (iii) refraining from processing personal data for undisclosed purposes unless the consumer consents; and (iv) obtaining explicit consent before processing sensitive data, particularly from known children, in accordance with the Children’s Online Privacy Protection Act. Controllers will also need to conduct and document a data protection impact assessment for certain activities, such as targeted advertising, selling personal data, and profiling. Furthermore, controllers will be required to furnish consumers with a privacy notice containing information on the categories and purposes of data processing, consumer rights, appeals processes, and disclosures to third parties.
The Act will grant consumers the right to confirm whether their personal data is being processed by a controller and to access that data, except where doing so would expose trade secrets. Also, consumers have the right to rectify any inaccuracies, as well as the right to have their personal data deleted or to receive a copy of their personal data processed by the controller in a portable and easily usable format. This will allow transmission to another controller without impediment where processing would be automated typically. Further, consumers will have the right to opt out of processing for targeted advertising, sale of personal data, or profiling for solely automated decisions with significant legal effects. Controllers must respond to consumer rights requests within 45 days and may be given another possible 45-day via an extension if necessary. Controllers and processors will be given a 30-day cure period during which they must confirm in writing that alleged violations have been rectified and pledge to prevent future breaches. The Act will go into effect January 1, 2026.
