At the heart of any attorney’s marketing and business development efforts is his or her personal brand. In the ultra-competitive market for legal services, your personal brand can give you a distinct advantage in winning business by standing out and developing a visible and differentiated presence in the legal market. Conversely, a poorly defined or managed brand can hamper your ability to generate business or, at a minimum, result in significant lost opportunities to drive business growth.

Originally published in the May/June 2019 edition of CBA Report.