[author: Katie Saba]
Now is the time to be leveraging social media for your recruitment strategies. 73% of millennials found their last job on a social network (HR Network). Social media is a great outlet to showcase your company’s culture and can help with recruitment efforts. You can expect this trend to continue. The average member of Generation Z — which will contribute 61 million employees to the workforce over the coming years — maintains seven social media profiles (We Are Social). So how do you leverage your brand and social media for recruiting?
Establish Your Company’s Online Reputation
Creating a reputation online is the first step towards working on a recruitment strategy. If you are unsure of which social media sites to start with, you can check out: Social Media for Business: A Marketer’s Guide. Answers on how to set up your accounts are available in this Quick Guide.
Once you have your social media accounts established, you need to keep in mind that customers will be a huge part of your social media presence. Social media provides you with a way to create an emotional connection with all your customers and potential employees – especially with Millennials.
When creating your online reputation, make sure you are sharing quality content. This content should include showing an exclusive look into your organization. It should highlight your great employees, your amazing culture and should utilize videos, photos, testimonials and more. Don’t forget to harness the power of the hashtag with your posts so that you can realize a more targeted response.
Get Employees to Share on Social
The use of social media is all about maximizing your reach and spreading your message. Consider having your employees involved in the recruitment and company culture process on social media. Create best practices for your employees, by encouraging them to share company culture events and content to reach more potential candidates. Also, ensure your employees have the information and job links to share on their social profiles and professional groups they are involved in to find more qualified candidates. Especially with COVID-19, people want to help others find jobs right now more than ever. With so many unemployed, a good job posting will be shared by many.
Career Page Updates
While you are looking to be more mindful on social make sure you put that same effort back into reviewing your careers page. Make sure your careers page reflects what you are putting out on social. Look to have the page be a hub that gives an inclusive look into your organization. Things to include on your careers page:
- Provide a good mix of photos, videos and text
- Testimonials
- Top benefits of working for your company
- Your mission statement and values
Branding and Social Media with Your Job Posting
When posting your jobs especially to LocalJobNetwork ensure you are showcasing your branding to show the candidate who you are and why they should join your company. When posting a job to LocalJobnetwork you can post videos to accompany your company profile and job profile pages which can increase your job posting views by 12% (Careerbuilder).
See how LocalJobNetwork can help you capitalize your branding and social media on your job postings:
- Company Profile: showcase your company history, culture, career advancement opportunities, benefits and community involvement to show job seekers why you are a such a great company!
- WorkHere App: displays your open positions on your Facebook page allowing job seekers to browse and apply for jobs from your Facebook page.
- TwitterCast App: automatically shares your new job postings on twitter so you don’t have to!
- Social Media Accounts: link your social media accounts to your jobs and company profile or employer branding site.
