With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week’s topic on the CMO series - Agile Marketing.

Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & See more +

With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week’s topic on the CMO series - Agile Marketing.

Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & Spitzer, Cahill Gordon & Reindel and Dentons.

Ed and Lynn cover:

- The context in which agile marketing was born

- The technical definition of agile marketing and how it works

- How Lynn came to agile marketing and when it became so crucial to her practice

What makes agile marketing something CMOs and marketing leaders should care about

- How well understood or leveraged agile marketing is in today's legal marketing functions

- How to go about diagnosing whether agile marketing is the solution to the problems a team is having

- Firms' readiness to adopt agile marketing

- What agile marketing looks like in practice

- The starting point for people interested in agile marketing for their firm

Links to the resources Lynn cites on the podcast, plus a full transcription, are available at passle.net

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