I have been very lucky in my career. It has nothing to do with intelligence or good looks or being pushed by the right people. I‘ve been lucky because I’ve been able to reinvent myself and some- times turn lemons into lemonade. Ambition and knowing what you want to do with your life goes a long way and that’s why I was able to build a national ERISA practice from scratch. I have never taken a management or marketing course in school, except I learned a lot in the school of hard knocks. So this article is about free mar- keting and management tips to retirement plan providers.