Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss the IPR Center’s efforts to stop global IP theft and address counterfeiting on both home and foreign turf; a recent TTAB decision on descriptiveness, which highlights the importance of selecting marks that evoke rather than describe; and the fundamentals of IP law for brands navigating social media and emerging technologies.
Kind Regards,
Monica Riva Talley
Editor
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