More Screen Time: SEC Adopts Amendments to Internet-Only Investment Adviser Exemption

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On March 27, 2024, the Securities and Exchange Commission (“SEC”) announced amendments to the rule that allows internet-only investment advisers to register with the SEC (the “Rule”).[1] The amended Rule eliminates the current Rule’s de minimis exception approach[2] and requires internet-based investment advisers relying on the Rule to:

  • provide investment advisory services exclusively to internet-based clients (i.e., internet-based investment advisers relying on the amended Rule cannot have clients outside of its internet-based services);
  • maintain – at all times – an operational interactive website through which the adviser provides its investment advisory services to clients; and
  • make disclosures in its Form ADV that the internet-based investment adviser maintains an operational interactive website and is eligible to file under the Rule.[3]

Investment advisers relying on the Rule must comply with the amendments by March 31, 2025.

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[1] 17 CFR 275.203A-2(e); SEC Press Release, SEC Adopts Reforms Relating to Investment Advisers Operating Exclusively Through the Internet, March 27, 2024, available at https://www.sec.gov/news/press-release/2024-42.

[2] The current Rule allows internet-only investment advisers to provide investment advice to fewer than 15 non-internet clients during the preceding twelve months.

[3] SEC Fact Sheet, Internet Adviser Registration Reforms, March 27, 2024, available at https://www.sec.gov/files/ia-6578-fact-sheet.pdf.

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