Once upon a time, the term copyright conjured images of books, magazines, music, and motion pictures. Now, that universe is expanding with the rapid rise of new media—from Internet-based content and social media sites to interactive games and mobile phone apps.

This ongoing transformation is changing the way companies and legal counsel dealing with copyright-protected material think about opportunity, risk, and the strategies for managing both.

To gain a better understanding of these business and legal trends and their impact on copyright protection, we spoke to Jennifer Stanley of Fenwick & West LLP in San Francisco. Ms. Stanley has extensive experience working with clients and brands at the intersection of entertainment, consumer technology and intellectual property (IP).