On April 2, 2019, Nouryon, a Biobased and Renewable Products Advocacy Group (BRAG®) member, announced the launch of a new biobased polymer for “weightless” hair styling. The newly developed biobased polymer, called Amaze SP, assists formulators to meet the latest trends in hair styling, which include lighter textures. Amaze SP is plant-based and part of Nouryon’s efforts in expanding its offerings to customers in the personal care market, which also includes a recently developed film-forming polymer for use in high SPF sunscreen products.
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