On February 21, 2025, Nuna Baby Essentials, Inc. (“Nuna Baby”) filed a notice of data breach with the Attorney General of Maine after discovering that an unauthorized party was able to access information in the company’s possession. In this notice, Nuna Baby explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information. Upon completing its investigation, Nuna Baby began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.
If you received a data breach notification from Nuna Baby Essentials, Inc., it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the Nuna Baby Essentials data breach. For more information, please see our recent piece on the topic here.
What Caused the Nuna Baby Essentials Data Breach?
The Nuna Baby Essentials data breach was only recently announced, and more information is expected in the near future. However, Nuna Baby’s filing with the Attorney General of Maine provides some important information on what led up to the breach. According to this source, on February 3, 2025, Nuna Baby learned that the company was the recent victim of a cyberattack.
In response, Nuna Baby launched an investigation into the incident to learn more about what happened and what, if any, consumer information may have been compromised. Through this investigation, Nuna Baby confirmed that an unauthorized party gained access to its computer network on September 8, 2024, and was able to access certain files containing confidential consumer information. In total, data belonging to 16,676 people was subject to unauthorized access.
After learning that sensitive consumer data was accessible to an unauthorized party, Nuna Baby Essentials reviewed the compromised files to determine what information was leaked and which consumers were impacted.
On February 21, 2025, Nuna Baby Essentials sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.
More Information About Nuna Baby Essentials, Inc.
Nuna Baby Essentials is a premium baby gear company specializing in stylish and functional products designed for modern families. Headquartered in Morgantown, Pennsylvania, the company offers a range of high-quality baby essentials, including strollers, car seats, high chairs, and play yards. With a focus on safety, innovation, and sleek design, Nuna Baby Essentials provides parents with durable and easy-to-use products that prioritize comfort and convenience. The organization employs approximately 107 people and generates an estimated $19 million in annual revenue.
