OneAmerica Financial Partners Inc. announced a rebranding to OneAmerica Financial from simply OneAmerica.

One America is trying to enhance its brand recognition and clarify its work in financial security, offering life insurance, retirement, employee benefits and long-term care solutions, according to the Indianapolis-based firm’s announcement.

The rebrand includes an updated logo and website, with changes to the user experience and the first change to the firm’s logo in more than 20 years, according to the company.