Most people understand that TV chef Paula Deen's brand of cuisine is to healthful eating as channel surfing is to exercise. There's nothing wrong with her high-fat, high-sugar recipes, as long as you follow the rule, "Everything in moderation."

But when Deen chose to keep her diabetes secret from her public for three years, then burst onto the Big Pharma promotional scene with the announcement not only of her disease, but her new status as a pitch-woman for the diabetes drug Victoza, the flag of hypocrisy is raised.