The speed, sophistication, and ease of a company’s communications or outreach with and to their customers or clients only continues to get better and better. Just ask your marketing and sales teams about the new technology or platforms at their disposal to send out promotions, discounts, reminders, and hot deals. Plus, sharing of consumer data with trusted business partners is commonplace, all in an effort to promote growth of company revenue and spreading a company’s brand.

Originally published in USLAW Magazine, Summer 2024.