One of the sessions I was most excited about at Social Fresh Portland was the keynote speech by Peter Shankman of HARO - "It's Not Social Media - It's Simply Life." Shankman's speech had a lot of great takeaways, and focused on the four rules he follows in business and in his life: 1) Transparency 2) Relevance 3) Brevity 4) Top of Mind. He started by saying that the smart ones are all saying the same thing - social media isn't going away; it's entering the lexicon.