I finished my Twitter coverage of Social Fresh Portland (because I was locked out by too many tweets!) with the Branding within Social Media Panel, with Kim Brater of Ant Hill Marketing, Steve Parker of Levelwing Media, Matt Singley of M80im, Kristy Bolsinger of RealNetworks, and Andrew Sinkov of Evernote. Fortunately, although Singley threatened to liven up the panel by making it "pants optional," the whole panel staye fully clothed as they gave the audience some great advice.