On September 6, 2024, RD Holdings d/b/a RetailData (“RetailData”) filed a notice of data breach with the Attorney General of California after discovering that an unauthorized party was able to access the company’s IT network. In this notice, RetailData explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information. Upon completing its investigation, RetailData began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.
If you received a data breach notification from RD Holdings or RetailData, it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the RetailData data breach. For more information, please see our recent piece on the topic here.
What Caused the RetailData Data Breach?
The RetailData data breach was only recently announced, and more information is expected in the near future. However, RetailData’s filing with the Attorney General of California provides some important information on what led up to the breach. According to this source, on June 22, 2024, RetailData learned that an unauthorized party was able to access portions of its computer network. In response, RetailData launched an investigation with the help of external cybersecurity experts.
On August 9, 2023, RetailData confirmed that the unauthorized party had gained access to its network on June 22, 2024, including files containing confidential consumer information.
After learning that sensitive consumer data was accessible to an unauthorized party, RetailData reviewed the compromised files to determine what information was leaked and which consumers were impacted.
On September 6, 2024, RetailData sent out data breach letters to anyone who was affected by the recent data security incident. While the publicly available data breach letters posted on the California Attorney General’s website don’t specify what data types were leaked, the personalized letters that were recently sent out by RetailData should provide victims with a list of what information belonging to them was compromised.
More Information About RD Holdings
RD Holdings d/b/a RetailData is a data collection company based out of Glen Allen, Virginia. RetailData provides observational intelligence and auditing solutions for businesses of all sizes. To do this, RetailData conducts in-store and online audits. RetailData serves companies across many industries, including grocery, retail, hospitality, and food & beverage. RetailData employs more than 896 people and generates approximately $168 million in annual revenue.
