Today we celebrate that noted British comedian who made his fame in America – Bob Hope.  He had a successful film career largely thanks to the series of seven “Road” movies he made with Bing Crosby and Dorothy Lamour, including Road to Singapore (1940), Road to Morocco (1942), Road to Utopia (1946) and Road to Rio (1947). Hope is also known for his entertainment of US military forces overseas. In 1941, after America’s entrance into World War II, Hope began performing for US troops abroad; he would play shows for more than a million American servicemen by 1953. Some 65 million people watched him perform for troops in Vietnam on Christmas Eve in 1966, in his largest broadcast. Hope also became a legend for his countless TV specials, which he would perform over the course of some five decades. He hosted the Academy Awards ceremony a total of 18 times, more than any other Oscars’ host.

What does Bob Hope have to do with compliance? First he was a comedian and second he reinvented himself several times. The anniversary of his birthday reminded me of an article written by Carole Switzer, the co-founder and President of the Open Compliance and Ethics Group (OCEG), for Compliance Week Magazine entitled “Analyze This: The Value of Business Risk Assessments.” In her article, one in a continuing of her series of GRC Illustrated articles, Switzer says that anti-money laundering (AML) compliance programs, like therapy are “difficult to define and relatively easy to avoid.” She quoted Larry David, co-creator of Seinfeld and creator of “Curb Your Enthusiasm” for the following thought on therapy, “I know enough about myself now to know that I really don’t need to know anymore.” Unfortunately, as Switzer notes, many companies have the same problem when it comes to their AML programs.

Switzer discusses a recent report by the UK Financial Services Authority (FSA) which highlighted four general reasons that UK banks failed to have effective AML programs. The same four reasons hold true for non-banking sector US companies in the area of AML.

(a) Denial. The FSA reported that one-third of the banks “failed to review their business-risk assessment program on a regular basis. Additionally, about one-third of the companies scrutinized also failed to alter their risk assessments in response to new developments and insights, such as when allegations of major corruption were levied against a customer or when a country’s risk profile spiked due to regime change.”

(b) Grandiose delusions (imagine a bank with grandiose delusions!). The FSA found that too many “customer-facing “relationship managers” could override customer risk scores produced by the risk-assessment program—without sufficient evidence to support the decision to disregard the score.”

(c) Borderline suspicious. Bank personnel did not understand how the AML risk assessment was generated and indicated that they were “confused” regarding what score indicated that a customer was a high risk.

(d) Avoidance coping. The FSA noted that institutions “inappropriately low risk weightings for high-risk factors, “sometimes overtly”; while “other banks chose to ignore well-known high-risk indicators and other adverse information from a variety of sources, “such as links to certain business activities commonly associated with higher levels of corruption.”

Fortunately Switzer laid out her thoughts on what an effective business risk assessment program should contain. From this risk assessment, you can identify where your company should focus its AML resources, determine how changes might affect your company, and where your program may need enhancement. She is quite clear that without an effective risk assessment, “your AML program will be inefficient as well as ineffective.” She sets our five steps to take.

1. Define the Risk. Switzer says that “At the forefront of any good business risk assessment program is an executive vision. The executive sponsorship must ask themselves diffi­cult, critical questions.” This is largely because while there are certainly known risks to a business there are also risks you and your company may not be aware of so it is important to define what you know but leave it flexible enough to cover the unknown when it becomes known to you. Switzer lists some of the questions that you might begin with, which include: What are the inherent risks in our current business? What controls do we have in place? How much risk, after the business risk assessment process is instituted, remains? Should we close business locations? Should we add additional controls? Should we put spending restrictions in place? Are other industries at the same level of risk?
2. Gather Intelligence. In this step, after executive sponsorship has set the strategy in motion, you must gather intelligence to truly understand the exposure across the organization’s products, services, and customer base. The AML team should consult local business and compliance leaders to gain key insight. The specific steps include: (1) Develop the business risk assessment questionnaire. (2) Determine what controls are currently in place. (3) Review the external risk. (4) Understand the magnitude of each risk factor. (5) Gather and normalize all data for review.
3. Review the Findings. Once a full business assessment has been conducted and all the data collected, a full analysis of the data is performed at multiple levels. The overall picture of risk is reported to business line, regional leaders, and enterprise leaders. Switzer’s specific steps include (1) Creation of full evaluation reports of all measured data. (2) Involve AML staff, regulators, and critical business leaders in your review. (3) Utilize external, unbiased consultation to determine product and service risk for remediation.
4. Decide How to Proceed. Switzer advises that after you come to an understanding of your exposure and risk, your vision has been set, and you have gathered data and reviewed it, you can set a course to move ahead. However, she cautions that “continual review of the plan’s impact on the business, even at this stage, is critical.”
5. Implement the Plan. At this final step, after your company has defined its strategy, determined, by measurement, the exposure to AML risk, understood and evaluated the areas of potential risk and then “determined a path to accept, resolve and eliminate, it’s time to go to work setting the plan into motion—however, just because you are now implementing doesn’t mean you can relax. Constant scrutiny, learned best practices, and ongoing monitoring are critical.”

Switzer concludes by stating that “Risk assessment programs must evolve quickly as risks and crimes do. Building in a good system of correction and monitoring that can flex with your organization is critical.” So just as Bob Hope reinvented himself as the tastes of society changed, your risk assessment should be a “living, breathing process.”