In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their lawyers' expertise.
Charles Cousins sits down with Sarah Mitchell, National Director of Marketing, Communications, and Digital Strategy at Stikeman Elliott. Sarah shares key insights about how CMOs should prepare for the coming year and the next 10 years and reviews the last decade in See more +
In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their lawyers' expertise.
Charles Cousins sits down with Sarah Mitchell, National Director of Marketing, Communications, and Digital Strategy at Stikeman Elliott. Sarah shares key insights about how CMOs should prepare for the coming year and the next 10 years and reviews the last decade in legal marketing.
Sarah and Charles cover:
- The marketing strategies and projects Sarah has delivered over the last 10 years
- The biggest changes in the industry over the last decade, and the ways law firms can be prepared to adapt for the next 10 years
- The evolution of technology and AI and the ways firms can leverage the tools available to differentiate themselves in the market
- The various strategies that will be pertinent moving forward
- The biggest barriers to success for legal marketing for the next 10 years
- Advice for marketing leaders looking to stay ahead of the curve in 2025 and beyond
A full transcript of this episode is available here: https://blog.passle.net/post/102jwmw/cmo-series-ep164-sarah-mitchell-of-stikeman-elliott-on-selling-knowledge-what See less -
