In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts.
Those six ways include:
1. Double down on what content is working at their firms, and cut loose what content is not working
2. Talk to clients and referral sources about their content preferences and consumption See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts.
Those six ways include:
1. Double down on what content is working at their firms, and cut loose what content is not working
2. Talk to clients and referral sources about their content preferences and consumption habits
3. Track your competitors' content marketing and thought leadership marketing efforts
4. Look for inspiration from across the legal industry
5. Stay abreast of content trends outside the legal industry
6. Stay abreast of new technology that can help your firm create high-quality content faster and cheaper than before.
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
