An article Aviva Cuyler wrote for GPSolo Magazine in early 2009:
Right now, as you read this, someone out there needs the legal service you provide. If you allow yourself to be quiet enough you might pretend to hear the click of keystrokes as your next lead searches online for what they need. Or, you might imagine the murmur of lunch conversation as your potential prospect asks a friend for a referral. As a solo, you’ve set yourself the formidable task of connecting with these people – finding them, helping them to find you. Luckily, not all of it is so formidable. There are a number of small marketing steps you can take right now – “small” in cost and relative time commitment – that can have an enormous impact on the growth of your business. Here’s a look at some of them.
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