On October 31, 2023, SK USA, Inc. (“Smoothie King”) filed a notice of data breach with the Attorney General of Texas after discovering that an unauthorized party was able to access confidential information that had been entrusted to the company. In this notice, Smoothie King explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names, addresses, Social Security numbers, driver’s license numbers, financial information, medical information and health insurance information. Upon completing its investigation, Smoothie King began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.

If you received a data breach notification from SK USA, Inc., it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the Smoothie King data breach. For more information, please see our recent piece on the topic here.

What Caused the Data Breach Affecting Smoothie King?

The Smoothie King data breach was only recently announced, and more information is expected in the near future. Unfortunately, Smoothie King does not appear to have posted a website notice explaining the incident, and the company’s filing with the Attorney General of Texas provides only information on what led up to the breach.

However, we do know that the incident involved an unauthorized party gaining access to information that consumers and/or employees had provided to the company. However, based on the nature of Smoothie King’s business and the data types involved, it appears likely that this impacted employees. What we don’t know is if hackers were able to access the information from Smoothie King’s own computer network or whether the incident stemmed from a cyberattack against one of the company’s vendors.

Regardless, after learning that sensitive consumer data was accessible to an unauthorized party, Smoothie King reviewed the compromised files to determine what information was leaked and which consumers were impacted. While the breached information varies depending on the individual, it may include your name, address, Social Security number, driver’s license number, financial information, medical information and health insurance information.

On October 31, 2023, Smoothie King sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.

More Information About SK USA, Inc.

Founded in 1973 and based in Coppell, Texas, SK USA, Inc. is the corporate name for the smoothie chain Smoothie King. Smoothie King offers a range of smoothies and other healthy options through a network of over 1,350 stores across the United States and internationally. Smoothie King employs more than 101 people and generates approximately $49 million in annual revenue. Note this figure does not include revenue and employee figures of franchisees.