Andy Campbell presented “Social Media Compliance Issues for Community Banks,” a look at the benefits and risks for banks cultivating a social media presence. Andy’s presentation included discussion of:

- regulatory guidance from FFIEC

- types of social media

- bank uses of social media

- elements of a social media program

- compliance risks

- reputation risks

- Excerpt from Presentation: Community Bank Advantages:

- Standing in the Community

- Customer Care

- Superior Customer Service

- Social media offers an opportunity to establish an additional community presence and tap into existing community goodwill operation risks.