1.  Proactively Examine Strategic Opportunities – Mergers, strategic alliances, or program reductions may all offer benefit to struggling institutions, but they must be considered early. The longer an institution waits to make critical decisions about direction, the more likely it is that strategic choices will be lost.

2.  Communicate with Precision and Purpose – In the face of significant institutional challenges, communication is critical. However, not every group should receive the same message. Tailor communications and use varied delivery vehicles, beyond merely email, to convey messages.

3.  Avoid “Toxic Positivity” – Avoid overly optimistic statements that may be interpreted as being disingenuous. Communications should be both transparent and strategic, providing a realistic assessment of the situation and the path forward.

4.  Consider All Contractual Responsibilities – If staffing reductions and program eliminations are being considered, it is vital to understand the breadth of contractual obligations. Especially for faculty, institutional obligations may be drawn not just from an annual contract, but also handbooks and other institutional documents. Exit incentive programs may offer a tool to avoid contractual disputes.

5.  Maintain the Institutional Mission –The best path forward for any institution must be grounded in the fulfillment of its core mission. Regardless of whether the circumstances require staff reductions, program restructuring, or even a financial exigency declaration, decisions centered on institutional mission will best serve all stakeholders (students, employees, and the community).