Summer Spotlight Sizzles: Justin Timberlake's DUI, SPANX Sports Sponsorship, Car-Jitsu Craze, and Verzuz's X Takeover

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Welcome back to the Spotlight! You may recall from a few weeks ago that I bemoaned the playoff exit of the New York Knicks. This week, I am doing the same after the Knicks’ roommates, the New York Rangers met a similar fate. You might think that the silver lining is that less time in front of the TV watching 2 of my favorite teams will get me to spend more time outside to enjoy the weather. And ordinarily you’d be right. However, my time in the Sun will be short-lived (and my medicine cabinet full of vitamin D supplements), as I just recently read that an invasive species of hand-sized “flying” spiders known as “Joro Spiders” will be descending on New York this Summer. You truly can’t make this stuff up anymore.  Not a great stretch for the Empire State. The good news for those (like me) whose skin crawls at the very thought of these critters, a nice and sheltered air-conditioned room provides the perfect ambience for reading the Spotlight without threat of interruption of parachuting arachnids. If you do happen to see me out, it will be at Yankee Stadium with one of those umbrella hats, wearing a firm pair of steel-toe boots. For now, you can find me on the Web (lest I be found in a web).

  • Women’s shapewear brand SPANX teams up with newcomer (not to be confused with Newcomber) League One Volleyball (or LOVB) in an apparel sponsorship deal that marks SPANX’s first sports marketing  endeavor. The brand is sure to be tested as its shapewear may be no match for volleyball’s bumps.
  • New Jersey became the first state to legalize wagering on “Car-Jitsu,” a sport in which people fight each other in a sedan.  Little did I know, growing up the youngest of three brothers, on long car trips, I was training to be a prize fighter and/or punching bag.
  • Battle rap competition series Verzuz, gets exclusive distribution through X (formerly known as “Twitter”) – which is great news for those hoping that the social media platform’s insults be by way of poetry rather than prose.  

Endorsement Deals, Sponsorships & Investments

League One Volleyball and SPANX, LLC Partner to Champion Women and Girls Through the Sport of Volleyball
June 19, 2024 via PR Newswire

Nothing Is More New Jersey Than Betting Brazilian Jiu-Jitsu In A Car Aka 'CarJitsu'
June 19, 2024 via OutKick

Name, image and likeness rules have changed the landscape for team physicians, surgeons
June 18, 2024 via Healio

WNBA to interview Las Vegas tourism leader today on Aces sponsorship offer
June 18, 2024 via Vegas Inc
 
Nets Parent BSE Global Valued at $6 Billion as Kochs Land 15% Stake
June 18, 2024 via Sportico
 
Sounders, Carlyle Close on $58M Deal for NWSL’s Seattle Reign
June 17, 2024 via Sportico
 
Big 12 mulls windfall for naming rights
June 13, 2024 via ESPN


Sports

Caitlin Clark and the WNBA are getting a lot of attention. It's about far more than basketball
June 19, 2024 via Associated Press

Dogs' digs at the Garden: Westminster show returning to Madison Square Garden next year
June 14, 2024 via Associated Press
 
X Games Outlines Expansive Plans for Innovative X Games League
June 14, 2024 via Shop Eat Surf Industry Releases 


Music Biz

Swizz Beatz and Timbaland’s Verzuz returns with exclusive distribution partnership with Elon Musk’s X
June 20, 2024 via Music Business Worldwide

Singer Justin Timberlake Arrested In New York
June 18, 2024 via WJOL-AM Radio News
 
How TikTok has changed the music industry
June 18, 2024 via Digital Journal Top News

Music publishers urge Georgia, other states to investigate Spotify
June 15, 2024 via Atlanta Journal-Constitution


Film & TV
 
Live NFL Viewing Up 24% On Prime Video, Reports Amazon Sports Exec — Cannes Lions
June 19, 2024 via Deadline
 
Comedian Matt Friend To Host 2024 NHL Awards
June 18, 2024 via Deadline

Charles Barkley announces plans to retire from television next year amid NBA media rights uncertainty
June 15, 2024 via Fox News

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