To help identify trends in privacy representations, BCLP reviewed the websites and privacy notices of each manufacturing company listed within the Fortune 500.

The following summarizes current industry trends:

• Privacy notices are, on average, about 9 months old.
• While the majority of manufacturing companies have not updated the privacy notices to account for the CCPA, a significant minority have updated.
• Unlike the Fortune 500 generally, manufacturing company privacy notices that reference enumerated categories are predominantly using lists (instead of tables or charts) to convey information.
• A substantial majority of manufacturers are silent or unclear about their selling practices which, itself, might be alleged to violate the CCPA.
• The vast majority of websites and privacy notices do not include a “Do Not Sell” option.
• The majority of companies that disclose that they sell information are providing a “Do Not Sell” option.
• The majority of manufacturing companies offer access and deletion rights.
• The average quantity of behavioral advertising cookies on a corporate homepage is 5.69.
• About half of manufacturing companies are deploying a cookie notice or banner, and a significant portion of those are attempting to obtain opt-in consent.
• The deployment of a cookie notice correlates to the use of advertising cookies.

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