Target prevents registration of mark with three-ring design

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In Target Brands Inc v Artificer Life Corp (Opposition Nos 91206421 and 91206422), the Trademark Trial and Appeal Board (TTAB) has upheld Target Brands Inc’s opposition against the registration of a trademark containing a circular design.

Artificer Life Corp filed an application for the mark ARTIFICER and a three-ring design for use in connection with clothing and jewellery...

Target opposed the application on the grounds of likelihood of confusion with its ‘bulls eye’ mark, which it uses for retail store services featuring clothing and jewellery...

Originally published in World Trademark Review Daily on July 14, 2014.

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