On April 11, Tennessee enacted HB 911 (the “Act”), amending certain consumer protection measures. The Act introduces changes focusing on deceptive and unfair practices, motor vehicle-related misrepresentations, and regulatory procedures. The Act expands the scope of prohibited acts from those that are merely “deceptive” to those that are “deceptive or unfair” to consumers. Moreover, the Act mandates specific disclosure requirements in advertisements, particularly those offering services available for free or at a lower cost from governmental entities. These disclosures must be prominently displayed in a specified font size and typeface. The effective dates of various sections of the Act are staggered, with some provisions taking effect immediately and others set for July 1.
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