In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school:
1. It attracts attorneys who want to practice in a particular area of law
2. It attracts attorneys who want to practice at a See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school:
1. It attracts attorneys who want to practice in a particular area of law
2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law
3. It attracts attorneys who want to practice at a firm that employs a particular way of handling its clients' legal matters and business matters
4. It attracts attorneys who want to practice at a firm that empowers its attorneys to publish thought leadership and market themselves
5. It attracts attorneys and staff who want to work at firm with a particular culture and set of values
+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator/
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
