Over time, there are so many full time positions in the workforce that are as obsolete as the Atari 2600 in my garage. Many people remember the milkman or the diaper man who made deliveries or the woman who worked the luncheonette counter at the 5 and dime. My children will never know the video rental store clerk or the seltzer deliveryman. Pretty soon the 401(k) plan sponsor won’t know of the financial advisor who does nothing for their plan except collecting a nice fee every quarter. This article is about what the role of a 401(k) financial advisor really is. If you are a financial advisor new to the 401(k) space or you don’t know what your role as a 401(k) financial advisor is, this article is for you.