Last week, we talked about two steps to bring the WOW factor back to your content marketing. Continuing with that theme, and the post that inspired it, we’re going to look at two more actions that those of us producing content for law firms should be taking to make sure that we’re wow-ing with our email content.

Step One: Give More Attention to Your Client Alerts

In his post, Pulizzi says:

Give more time and attention to your newsletter. Is it truly amazing or is it something your customers consider ‘salesy’ or spam? Of all the subscription options we have with our customers, including all social channels, email is where we have the most control over messaging.”

While he’s talking about newsletters (and you can certainly apply this advice to any newsletters you’re producing as well), I’d like to concentrate on the client alert, as it’s something that continues to get attention. Why is that?

Read more: http://www.zenlegalnetworking.com/2016/06/two-steps-to-bring-the-wow-factor-to-your-email-marketing/