Earlier this year, I had the pleasure of serving as a judge for the Legal Marketing Association’s Your Honor Awards. These awards are the “longest-running annual international award program recognizing excellence in legal marketing,” and it’s the second time I’ve been able to serve as a judge. I enjoy it not only because of the camaraderie among my fellow judges, but because I get to see some of the smartest work in the industry, and get a sense of how firms and other professional services organizations in the legal industry are meeting the challenges that we face every day.

When we judge the selection of entries, we’re each given a few categories that we’re responsible for scoring, based on a list of criteria, and then we get together for a weekend in early January to review the entries with our fellow category judges, and then as a group. We then award first, second, third, and honorable mention as appropriate – and we have the option to award no prizes at all if we don’t think the entries are worthy, so when an entrant wins a prize, they really deserve it.

One of the categories that I judged this year was Media Relations, and our first prize winner was Richards Kibbe & Orbe LLP, for their Marketplace Lending survey. We LOVED this piece, and there were two main reasons that it stood out from the crowd, apart from its obvious professionalism – so it makes a good Two for Tuesdays showcase! If you’re considering developing a survey and publishing the results, here are two takeaways from Richards Kibbe & Orbe (RKO) to consider as you’re getting started:

Read more: http://www.zenlegalnetworking.com/2016/06/two-takeaways-for-surveys-as-content-marketing/